"I had the pleasure of working with Sanja on the NutriU project, where we transformed a basic recipe app into an AI-powered nutrition platform. Her digital strategy, data-driven insights, and creative problem-solving helped us navigate tight deadlines and intense competition. I highly endorse Sanja for her innovative approach."
— Ana Maria Alvarez
Philips NutriU – A Journey to Healthier Living
Overview:
NutriU began as a simple recipe app, but Philips envisioned transforming it into an AI-powered digital companion that scales globally. The challenge was to reimagine the app so it could offer personalized nutrition insights that resonate with diverse food habits and behaviors across different regions, while enhancing user engagement on a global scale.
Strategic Question:
How might we create an AI-driven digital companion that not only personalizes nutrition insights for healthier lifestyles but also adapts to the unique food cultures and habits of users around the world?
Solution:
We revamped the platform by integrating advanced AI capabilities to deliver tailored meal recommendations that reflect regional culinary preferences. By smartly connecting NutriU with Philips kitchen appliances and incorporating data on local food behaviors, the new design offers an engaging, personalized experience that empowers users globally to make informed, healthier choices.